LBI Media, Inc. strives to not only be a partner but also an advocate for the Latino community it serves. As the largest Latino-owned Spanish-language broadcaster in the U.S., we understand that the Latino community’s issues are our issues as well, so we stand as one with our community.
In 2017 LBI Media launched its “Unidos Contigo” (We Are One With You) community affairs initiative. As part of its immigration advocacy efforts, both Estrella TV and its sister radio stations in Southern California Que Buena Radio KBUE 105.5/94.3 FM, La Ranchera KWIZ 96.7 FM and Que Buena KRQB 96.1 FM launched efforts to calm the Latino community’s fears by promoting immigration law education and awareness via various media platforms.
As part of the campaign, Estrella TV launched a national PSA campaign (video) featuring President pro Tempore of the California State Senate Kevin De León and California Congressman Tony Cárdenas (video), reassuring the Latino community that there have been no changes to existing immigration laws and for Hispanics to continue living their normal lives without fear. In like manner, Estrella TV’s flagship television station KRCA 62 began hosting a weekly Facebook Live (facebook.com/pg/Noticias62TV/videos) chat on Thursdays featuring volunteer immigration attorneys from 6-8pm to answer any pressing questions from the public. The first few transmissions have already garnered thousands of views. On the radio side, LBI Media’s leading regional Mexican station Que Buena Radio KBUE 105.5/94.3 FM has developed a similar ongoing community outreach effort in Southern California. The radio station has been hosting weekly two-hour free immigration clinics titled “El Abogado del Barrio” (The People’s Attorney) at various highly dense Hispanic neighborhoods in Southern California.
For the past three years, LBI Media’s Houston flagship radio stations KTJM-FM 98.5/103.3 “La Raza” and KQQK-FM 107.9 “El Norte” have conducted a successful two-day Radiothon, which has raised a cumulative total of over $1 million in support of The Children’s Miracle Network Hospitals and Texas Children’s Hospital.
In 2017 LBI Media expanded its support and included its Dallas radio stations KNOR-FM 93.7 “La Raza” and KBOC-FM 98.3 “Luna” as part of this two-day Radiothon. The Radiothons in both markets were held from March 30th to the 31st and aired uninterrupted from 5 AM to 7 PM. The funds raised locally in the Dallas market will benefit the Children’s Hospital of Dallas.
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to children across the U.S. and Canada. Since 1983, Children’s Miracle Network Hospitals® has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible.
For two days, LBI Media’s radio DJ’s and personalities in both Houston and Dallas shared many emotional stories with patients, parents, doctors and volunteers. LBI Media’s staff worked tirelessly to ensure their fundraising goals were met and their commitment and dedication certainly did not go unnoticed. At LBI Media we practice what we preach, and we stand as one with our community. This is what broadcasters do, this is what LBI Media practices; we speak to the local markets we serve. Many of our listeners called to share their personal stories of how Texas Children’s Hospital has helped their families and changed their lives. Our audience responded with an incredible and record-breaking outpouring of support.
In 2015, in two days, over 2,700 listeners donated over $525,000. This was a record outpouring of donations for a first-time effort and a first for any market in which the Children’s Miracle Network has partnered with a media company.
Over the last four years, LBI Media’s radio stations in conjunction with Supermercado El Rancho, a local grocery chain with 13 locations in the Dallas/Fort Worth area, have collectively raised close to $100,000 for the Pleasant Grove Food Pantry of South East Dallas. The fundraiser has allowed the pantry to continue furthering their services in the community they support, where the demographic is primarily Hispanic. On average, the pantry provides approximately 150,000 meals to roughly 25,000 children, adults and senior citizens each year. LBI Media is humbled by the positive impact its efforts have made and we are proud to continue supporting the community we serve.
In 2016, LBI Media, Inc. launched the “Yo Soy El Voto,” a community and news based, voter-education effort in partnership with non profit organization Mi Familia Vota, was created to serve as a multimedia platform to help the Latino community better understand political candidates and the issues driving the 2016 election. It was created by LBI Media, Inc., as an empowerment multimedia mobilization tool to get the Latino community registered to vote, as well as to empower, motivate and educate themabout the issues at stake, and remind them to vote in November.
As part of the implementation of the “Yo Soy El Voto” campaign, LBI Media, Inc., committed to provide its star talent in voter-themed features and vignettes on its TV, radio and social media platforms, including participation at public institutions and events. In radio, Tuesdays were reserved as “Martes Politico,” (Political Tuesdays) with weekly themes relating to events of relevance to the Hispanic community, such as education, immigration, political conventions, and Hispanic Heritage Month. Estrella TV’s political affairs show, “En La Lucha,” hosted by renowned Mexican political journalist Pedro Ferriz, featured key figures such as presidential hopeful Bernie Sanders, congresswoman and senate candidate Loretta Sanchez, as well as local and state leaders, and community advocacy groups to discuss issues that are of extreme importance to the Latino constituency.