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Estrella TV Continues Its Dominance Among Millennial Men And Becomes The Only Spanish Language Broadcast Network To Deliver Growth In Early Fringe Year Over Year

02 March, 2017
Spanish language broadcaster delivers highest growth in Early Fringe and experiences growth in Late News Hour

Burbank, CA., March 2, 2017— Estrella TV, the fastest growing, minority owned Spanish language network in the U.S. announced today its significant growth with Millennial Men 18-34 demographic and Early Fringe, season to date year over year.  

According to a recent Nielsen National TV View report[1], Estrella TV delivered significant growth in four day parts with Millennial Men 18-34, +60% Early Fringe M-F 3p-7p, +29% Primetime M-Su 7p-11p, +25% Late Fringe M-Su 11p-12a and +50% Weekends Sa-Su 12p-7p.

Estrella TV was also the only Spanish language network to deliver growth in Early Fringe with Women 18-34 +40%, Men 25-54 +46%, Women 25-54 +23%, as well as the highest growth in Early Fringe and Weekends among  Men 18-49 +21% in both day parts as compared to all Spanish language broadcast networks.

In the Late News Hour (M-F 10p-11p), Estrella TV’s most popular news program Alarma TV, a show that  features exclusive hard-hitting news stories and reporting from throughout Latin America and across the globe, and the network’s  national newscast Cierre de Edición, continue experiencing growth with Women 18-49 +8% as compared to the same period last year.

“At Estrella TV, we are proud of being a major player and progressive innovator in the Spanish language television space.  Our success story with Hispanic Millennial Men, evidenced by our unmatched ratings growth, simply corroborates that our network’s counterprogramming strategy is paying off. We are committed to continue offering the highest production value in every TV show we produce for our Hispanic viewers,” stated Lenard Liberman, CEO, LBI Media, Inc., parent company to Estrella TV Network.   

 

About LBI Media, Inc.

LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets.  LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio.  The company produces over 50 hours of original television programming at its Burbank Television Studios each week.  The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com .



[1]Source: Nielsen National TV View; Live+SD (000); Excludes Sports; 09/19/2016 - 02/22/2017 vs.  09/21/2015 - 02/24/2016; Dayparts as stated; Men 18-34;  Estrella TV, Univision, Telemundo, UniMas, Azteca networks