Leading Spanish-language network promotes news anchor to head national news division
Burbank, CA., July 7, 2017— LBI Media, the fastest growing, minority owned Spanish language broadcasting company in the U.S. announced today that its Estrella TV network national news anchor Pedro Ferriz Hijar has been promoted to vice president of national news effective immediately.
Ferriz, a respected news veteran who took over Estrella TV’s Cierre de Edición newscast in February 2016, has been promoted to lead and manage the network’s national news team. In this new role, Ferriz Hijar will be responsible for the strategic planning and management of the network’s news division, including managing content and production for all news-related programing, which includes two national newscasts. He will continue his role as the network’s national anchorman for Cierre de Edición, as he concurrently takes over the role of vice president of national news for Estrella TV.
“I am excited for this new opportunity to lead Estrella TV’s national news division and honored to continue working for a network that values fair, balanced and objective journalism. As our Latino community continues to face threats from an administration adamant in its pursuit of alternative facts, now more than ever, Spanish-language newscasters have the responsibility to inform, educate and support the communities we serve,” stated Ferriz Hijar.
A seasoned journalist, Ferriz Hijar has an extensive experience and a successful track record covering politics, government and economic issues across Mexico at some of the country's leading media outlets including Efeckto Noticias, Poder Mexico Radio, Poder America, Hola TV, TV Mexiquense and other influential news media outlets. Since taking over Estrella TV’s Cierre de Edición, the newscast has experienced a significant ratings growth nationally, consistently beating its Spanish programming competition during its late evening time slot.
About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, "EstrellaTV," a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.