According to Nielsen Media Research, Premios de la Radio 2017 experienced significant gains in audiences across all demos as compared to same period last year, with substantial increases among adults 18-49 (+32%) and adults 18-34 (+47%). The event’s red carpet special also saw significant audience increases in the triple digits, with a 268% growth among adults 18-34, as compared to last year.
Premios de la Radio also took the #1 spot in key Hispanic markets across the U.S. In the Los Angeles market, EstrellaTV affiliate KRCA-TV beat all networks regardless of language for a fifth year in a row. EstrellaTV in Los Angeles beat Univision, NBC, ABC, Fox, Unimas, CBS and Telemundo across the board in primetime among adults 18-49 and 25-54.
Now in its 18th edition, Premios de la Radio, the only awards show that recognizes and celebrates Regional Mexican music in the U.S., has become a ratings juggernaut for EstrellaTV. The awards ceremony features Latin music’s hottest recording superstars, and for the first time in its history, was broadcast live from two stages, the Dolby Theater in Hollywood, California and Plaza de las Americas in Zapopan, Jalisco, Mexico. The three-hour live musical extravaganza celebrated the top recording artists in Regional Mexican music and featured never before seen world television performances and music tributes by top recording Latin superstars.
The show kicked off with a red carpet event at 7:00 p.m. and was followed by the main event, which aired from 8:00-11:00 p.m. nationally. This year, Premios de la Radio was dedicated in its entirety to millions of young immigrants, also known as Dreamers, with a special opening act by some of today’s hottest and youngest Regional Mexican superstars. Singer songwriter Joss Favela led the star-studded lineup along with Gerardo Ortiz, Luis Coronel, Christian Nodal, Alfredo Olivas, and Kevin Ortiz, who performed the world television debut of “Somos Dreamers.”
This year, EstrellaTV joined forces and stood in solidarity with the national campaign “Defend Our Dreamers,” which emphasizes the urgency of approving a clean “Dream Act” before the end of the year.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, "EstrellaTV," a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
Source: Nielsen (MediaView) for network and Nielsen (Arianna/Dem32) for Market Based on Premios De La Radio 2017 telecast 11/9/17 vs. 2016 telecast 11/3/16. All increases based on Live+SD (000)s
Source: Nielsen Media Research, Los Angeles NSI Live+SD, November 9, 2017; 8-11:30P, TP average ratings.