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LBI Media Appoints Liliana Aristizabal As New Vice President of Sales and General Sales Manager For KRCA

28 March, 2017
Spanish language broadcasting company sets standard for number of women in top executive leadership positions among its Hispanic media competitors

Burbank, CA., March 28, 2017— LBI Media, the fastest growing, minority owned Spanish language broadcasting company in the U.S. announced today that it has appointed Liliana Aristizabal as vice president of sales and general sales manager for its flagship Estrella TV station KRCA in Los Angeles.

In her new role, Aristizabal will be responsible for managing KRCA’s sales staff, growing the business, and strengthening client relationships for the station.  She is also responsible for managing the day-to-day sales operations of the station.  Aristizabal will report directly to Winter Horton, chief operating officer at LBI Media.

Aristizabal, a seasoned Hispanic media executive, comes to LBI Media following a 17-year sales career at Telemundo, where she spent the last nine years in sales management. While at Telemundo, she worked as a national sales manager with WNJU - Channel 47 in New York, as a local sales manager with WSCV - Channel 51 in Miami, and returned to WNJU - Channel 47 in New York as vice president of sales.  Prior to Telemundo, Aristizabal served as director of national sales for ZGS Communications. She holds a BA in International Marketing and Management from Baruch College, City University of New York (CUNY).

Aristizabal becomes the latest addition to the single largest executive team led by women in any Spanish language broadcasting company. LBI Media boasts an unprecedented number of women in its top-level leadership, representing 47% of its executive team. With her addition to the management team, she becomes the sixteenth highest-ranking female executive in the company, and the tenth Latina to be part of this elite group of women. Other notable positions headed by women at LBI Media include its CFO, general counsel, VP of human resources, SVP of distribution and affiliate sales, SVP of station sales, VP of local news, VP of research, and VP digital sales, to name a few. 

“We welcome Liliana Aristizabal to our executive team.  At LBI Media we pride ourselves in putting into practice what we state in writing. One of our company’s core values is diversity and inclusion, and we hope to serve as an example in the broadcasting industry when it comes to promoting and providing professional opportunities for women in key executive leadership roles,” stated Lenard Liberman, CEO, LBI Media.

 

About LBI Media, Inc.

LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets.  LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio.  The company produces over 50 hours of original television programming at its Burbank Television Studios each week.  The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com .