Other notable feats in southern California include LBI Media’s Orange County station, KWIZ-FM “La Ranchera”, which took the #1 spot evenings in Orange County among Hispanic Adults 18-34 and 18-49, and Hispanic Men 18-34 and 18-49. KWIZ-FM was also #1 in Orange County in morning drive, middays and primetime (Mon-Fri 6am-7pm) among Hispanic women 35+ and Hispanic women 35-64.
In the Inland Empire, LBI’s KRQB-FM, “Que Buena” ranked #1 regardless of language during morning drive time with Don Cheto Radio Show among Hispanic Men 18-49 and 25-54.
A combined total of over 1.5 million listeners 6+ tuned in to LBI Radio properties in Southern California (LA/OC/SB/Riverside) weekly during the month of November. LBI Media’s radio properties are market leaders and cover an array of musical genres, which range from regional Mexican, traditional mariachi and ranchera, to pop and oldies. LBI Media, Inc. owns and operates 17 radio stations across the country and syndicates its Don Cheto Network in more than 31 markets in the U.S.
The company’s programming team is internationally renowned for creating and developing new musical movements and discovering the newest stars in Latin music. “La Famosa Que Buena,” KBUE-FM is credited for discovering and developing the musical careers of almost every regional Mexican superstar in the last two decades.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more.
Source: Nielsen Audio, LA Metro, November 2016, Ranked by Average Rating
Total 6+ Cume Combined Unduplicated Audiences in LA and Riverside/San Bernardino Metros
Riverside/San Bernardino Metro (KRQB-FM), Ranked by Average Rating.
Total 6+ Weekly Cume Combines Unduplicated Audiences in Los Angeles and Riverside/San Bernardino Metros.